In order to create aÂ story that best connects you with your audience, weÂ need to make sure that we understand your needs, purpose for the video, and developÂ aÂ strategyÂ that is both efficient as well as creative. To do this we have developed a 7 step process that ensures thatÂ the final product meets bothÂ ours as well as your expectations.
One of the first steps we take is toÂ get together with your team and hold a creative kickoff meeting. We take this opportunity toÂ discuss the scope of your project, such as project background, target audience, content and assets needed, logistics of the shoot, as well as project timelines.
We now take the notes from the Creative Kickoff meeting and start the process ofÂ developing ideasÂ forÂ your video.Â Â From this we create an outline for yourÂ storyÂ which shows youÂ the look and messaging that youâ€™re aiming to achieve. We will also share all of theÂ the necessary requirements needed to execute each concept, and presents it to you in the form of aÂ project schedule.
After you have agreed on the Idea DevelopmentÂ we start preparations for everything needed for yourÂ shoot. It’s here that we identifyÂ your talent, scout and make arrangementsÂ for appropriate shoot locations, gather all necessary staff and equipment, and develop a timeline of events detailing each day of filming.
Once all the assets for your project are collected, we organize the media, search for music, begin the development of special effects, and incorporate voiceover (if necessary) for the Rough EditÂ (1st Draft). The roughÂ edit provides your team with the opportunity to provide us with feedback and ensures that your video meets your teamâ€™s expectations. After you review your roughÂ edit, we go to work on the Secondary EditÂ (2nd Draft). The secondary editÂ incorporates your feedback from the rough editÂ and addresses any necessary changes to the video, confirms the music selection, and graphic treatments.
At his stage in the edit process, there isn’t much left to do, except put the finishing touches on your project. The Final EditÂ will include all color correcting and audio sweetening, as well as all the finishing touches that really make your video shine like a diamond.
Well we’ve done it. We have created a masterpiece for you that will connect you with your audience. So it’s here that we write all the necessary files, burn Blu-rays and/or DVDs, and send them to you.